3 Review(s)

Fundamentals of International Business, Sixth Edition has been revised and updated as per guidelines issued by the National Education Policy 2020. The book is an introduction to the dynamic field of international business and aims to give students a comprehensive coverage of all aspects of the subject. It strikes a good balance between theory and meaningful practice using contemporary examples, scenarios and cases. The text also highlights emerging issues such as the Robotic revolution in manufacturing, the appearance of mega regional agreements and the impact of climate change and global terrorism on international business. It encourages students to experience international business in action outside the confines of their classroom and to explore the intricacies of cross-cultural management through the use of case analysis and simulation.